Legal Information

1. Company Information (UK)

2. Privacy Notice

This notice explains how LeadSave AI Ltd ("LeadSave AI", "we", "us") collects and uses personal data in line with the UK GDPR, the UK Data Protection Act 2018, and, where applicable to visitors based there, the EU GDPR.

2.1 Who we are

LeadSave AI Ltd is the data controller for personal data collected through this website (leadsave.co.uk and its subdomains). For data we process on behalf of business clients as part of the missed-call text-back service (see Section 5 and 6), LeadSave AI Ltd acts as a data processor and the client business is the controller of its own customers' data.

2.2 What we collect

• Enquiry / booking form data: full name, business name, email address, phone number, preferred contact time, and any free-text notes you submit.
• Payment and billing data: if you subscribe, our payment processor Stripe collects your card details, billing name, and billing address directly - we only receive your payment status, subscription details, card brand, and last 4 digits for support purposes (see Section 7).
• Communications: records of emails, calls, or texts between you and us, including support requests.
• Technical and usage data: IP address, browser type, device information, pages visited, and approximate location, collected only where you have consented to analytics cookies (see Section 3).
• Client-processed data (as processor only): where you are a client business, the names and phone numbers of your customers who trigger the missed-call text-back workflow, and the content of the automated and follow-up messages exchanged with them.

2.3 Why we use it and our lawful basis

2.4 Who we share it with

We only share personal data with the service providers needed to run this site and the product, listed in Section 6. We do not sell personal data. We may disclose data where required by law, to enforce our terms, or to protect the rights, safety, or property of LeadSave AI Ltd, our clients, or others.

2.5 International transfers

Some of our service providers (see Section 6) are based in, or process data in, the United States. Where personal data is transferred outside the UK/EEA, we rely on the UK International Data Transfer Addendum / EU Standard Contractual Clauses, or the provider's equivalent adequacy mechanism (e.g. the EU-U.S. Data Privacy Framework, where the provider is certified), as the legal safeguard for that transfer.

2.6 Retention

• Booking form enquiries: retained for up to 24 months from last contact, or as long as needed to pursue a resulting client relationship.
• Client contract and billing records, including Stripe transaction and subscription records: retained for 6 years after the end of the relationship to meet UK tax and accounting obligations.
• Message logs processed on behalf of clients: retained per the client's instructions and the service agreement, typically no longer than 12 months unless the client requires otherwise.
• Analytics data: retained per Google's default Google Analytics 4 retention setting (currently up to 14 months), only where you consented.

2.7 Children's privacy

This website and service are intended for business use and are not directed at children. We do not knowingly collect personal data from anyone under 16.

2.8 Security

We use reasonable technical and organisational measures (access controls, encrypted transport (HTTPS), and limiting access to personal data to those who need it) to protect the personal data we hold. No method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

3. Cookie Policy

In line with the UK/EU Privacy and Electronic Communications Regulations (PECR / ePrivacy), we do not set any non-essential cookie or similar technology (such as analytics cookies) until you actively consent via the cookie banner. You can accept, reject, or change your choice at any time using the Cookie Settings button in the footer. Rejecting analytics cookies does not affect your ability to use this site.

3.1 Other technologies

Fonts are loaded from Google Fonts and the booking form is processed by Formspree (see Section 6). These requests may expose your IP address to those providers as a technical function of loading the page or submitting the form; they do not set advertising or tracking cookies through this site. When you choose to subscribe, you are taken to Stripe's own secure checkout page, which sets its own strictly-necessary fraud-prevention cookies under Stripe's privacy policy; these are exempt from consent under PECR as they are essential to processing your payment.

3.2 Managing cookies in your browser

You can also block or delete cookies through your browser settings. Doing so may affect the "remember my choice" function of this banner, but will not affect essential site operation.

4. Website & Service Terms

4.1 Website terms of use

Content on this website is provided for general information about LeadSave AI Ltd's missed-call recovery service and does not constitute a contractual offer. Case studies on the Success Stories page are illustrative examples, clearly marked as such, not verified customer claims. We try to keep information accurate and current but make no warranty that the site will be error-free or uninterrupted.

4.2 Service terms (clients)

Specific scope, pricing, onboarding, cancellation, and support terms for the missed-call text-back service are confirmed in the service agreement issued during onboarding, and take precedence over this website where they differ. Current headline pricing is shown on the Pricing page and is not VAT inclusive unless stated, as LeadSave AI Ltd is not currently VAT registered.

4.3 Acceptable use

You must not use this website or the service to transmit unlawful, defamatory, or fraudulent content, to send unsolicited marketing in breach of PECR/CAN-SPAM/TCPA or equivalent local law, or to attempt to disrupt or gain unauthorised access to our systems.

4.4 Liability

To the extent permitted by law, LeadSave AI Ltd is not liable for indirect or consequential loss arising from use of this website. Nothing in these terms excludes liability that cannot lawfully be excluded, such as liability for death or personal injury caused by negligence, or fraud.

4.5 Governing law

These website terms are governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction, without prejudice to any mandatory consumer protection rights you may have in your country of residence.

5. SMS & Call-Messaging Consent

LeadSave AI Ltd's product sends an automated text message on behalf of a client business when that business misses an inbound call. Because this involves sending text messages to third parties (the client's callers), the following applies:

• Client responsibility: the client business is the data controller for its own callers' phone numbers and is responsible for having a lawful basis to text them back (typically legitimate interest in responding to their own inbound enquiry) and for complying with local direct-marketing rules (e.g. UK PECR reg. 22, the US TCPA, or Canada's CASL) if messages go beyond a direct reply to that caller's own enquiry.
• Opt-out: every automated text sent through the service must give recipients a clear way to stop further messages (e.g. replying STOP), and LeadSave AI Ltd will not knowingly configure a workflow that removes this option.
• No cold marketing: the service is designed to reply to a caller who already contacted the client business; it must not be used to send unsolicited marketing texts to numbers that have not first called or messaged the client.
• Processor role: LeadSave AI Ltd processes caller phone numbers and message content solely to deliver this service on the client's instructions, and does not use this data for its own marketing.

6. Data Processing & Sub-Processors

We use a small number of third-party service providers ("sub-processors") to run this website and deliver the service. A Data Processing Agreement (DPA) reflecting UK GDPR Article 28 requirements is available to client businesses on request.

If you are a client business and would like the current sub-processor list, signed DPA, or details of the specific messaging provider used for your account, contact admin@leadsave.co.uk.

7. Billing, Payments & Cancellation

Subscription payments on this website are handled entirely by Stripe, a PCI DSS Level 1 certified payment processor. Card and payment details are entered directly into Stripe's secure hosted checkout page - LeadSave AI Ltd never receives, sees, or stores your full card number.

7.1 What you are charged

The price shown on our Pricing page at the time you subscribe applies: the one-time setup fee is charged immediately, and the recurring monthly fee begins the same day and renews automatically each month until cancelled. All prices are in GBP and exclude VAT, as LeadSave AI Ltd is not currently VAT registered; if that changes, VAT will be shown clearly at checkout before you pay.

7.2 Receipts and invoices

Stripe emails you a payment receipt for every charge automatically. Contact admin@leadsave.co.uk if you need a formatted VAT invoice or need to update your billing details.

7.3 Cancelling your subscription

You can cancel at any time, free of charge, effective at the end of your current billing period, by:

• using the "Manage or cancel your subscription" link on the Pricing page or in your Stripe receipt email (Stripe's customer billing portal), or
• emailing admin@leadsave.co.uk.

7.4 Price changes

We will give at least 30 days' notice by email before any price increase takes effect on your next billing date. If you do not agree to a price change, you can cancel before it takes effect using the methods above.

7.5 Refunds

The one-time setup fee is non-refundable once onboarding work has started, unless required by law. Monthly fees are charged in advance and are non-refundable for partial months, but you will not be billed again after you cancel.

7.6 Statutory cancellation rights for consumers

This service is intended for business customers. If you nonetheless purchase as an individual consumer acting outside any trade or business, the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 may give you a 14-day right to cancel from your purchase date. Because onboarding typically begins within 48 hours at your request, by paying you expressly ask us to begin before that period ends and acknowledge your cancellation right may be lost once the service has been fully performed. This does not remove the cancellation terms above, which apply regardless of how you are cancelling.

8. Your Rights & Complaints

Subject to certain exemptions, you have the right to: access the personal data we hold about you; have inaccurate data corrected; request erasure; restrict or object to processing; request data portability; and withdraw consent at any time (this will not affect processing carried out before withdrawal). To exercise any of these rights, contact us using the details below.

If you are not satisfied with our response, you have the right to complain to your local data protection authority. In the UK, this is the Information Commissioner's Office (ICO) at ico.org.uk or 0303 123 1113. If you are in the EU, you may complain to your national supervisory authority instead.

For general service complaints or billing queries, contact admin@leadsave.co.uk or 07368867783; we handle these promptly and keep a record of how each complaint was resolved.

9. Accessibility Statement

LeadSave AI Ltd wants this website to be usable by as many people as possible, including people using assistive technology such as screen readers, screen magnification, voice control, or keyboard-only navigation. We aim to meet WCAG 2.1 Level AA, which is the standard referenced by the UK Equality Act 2010, the EU Web Accessibility Directive / European Accessibility Act, and the U.S. ADA Title III.

9.1 What we have done

• Provided a "skip to main content" link and consistent page landmarks (navigation, main, footer) on every page.
• Used a logical heading structure, descriptive link text, and alt text on informational images.
• Ensured the site is fully operable by keyboard, with visible focus states on interactive elements.
• Respected the operating-system "reduce motion" setting to disable decorative animation for users who request it.
• Labelled all form fields and added autocomplete hints to speed up form completion for assistive technology and browser autofill.

9.2 Known limitations

Some decorative background animations and gradient text effects are visual flourishes rather than essential content; they are hidden from assistive technology or disabled under reduced-motion settings, but we are continuing to review colour contrast across every component.

9.3 Feedback

If you find any part of this site difficult to use because of a disability, please tell us at admin@leadsave.co.uk or 07368867783. Please describe the page, what you were trying to do, and the assistive technology you were using if relevant, so we can fix it quickly.

10. Changes to This Notice

We may update this page from time to time to reflect changes in our practices or the law. Material changes will be reflected in the "Last updated" date below. Please check back periodically.

Last updated: 20 September 2026